Bhoori Foundation – Digital Transformation & Brand Identity

Introduction

Bhoori Foundation is a non-profit organization working towards community upliftment, education, healthcare, and sustainability. With a mission to bring meaningful change at the grassroots level, Bhoori Foundation supports initiatives that improve the lives of underprivileged communities and create opportunities for growth.

To strengthen its digital presence and communicate its impact more effectively, PURPUL DIGITAL partnered with Bhoori Foundation to develop a new brand identity, website, marketing materials, and merchandise, laying the foundation for long-term digital transformation.

What Purpul Delivered

• New Brand Identity & Guidelines – A compassionate yet professional design system that reflects trust, empathy, and impact.
• Website Development – A responsive, SEO-friendly, and donation-ready website that showcases the Foundation’s initiatives and success stories.
• Accessories & Merchandise – Branded items such as stationery, T-shirts, and accessories to spread awareness and build trust.
• Marketing Collateral – Digital and print-ready materials including brochures, presentations, and reports for donor communication and CSR partnerships.
• Digital Transformation – Set up a digital ecosystem enabling Bhoori Foundation to expand its outreach, increase donor engagement, and scale its impact.

Impact

Through this transformation, Bhoori Foundation now has a cohesive digital and brand identity, making it easier to attract donors, collaborate with partners, and showcase its impact stories. The Foundation is positioned as a modern, trustworthy, and transparent NGO that resonates with both corporate CSR partners and individual contributors.

By combining branding, web presence, and digital strategy, PURPUL DIGITAL continues to help Bhoori Foundation amplify its mission and bring meaningful change to society.

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Built with

• WordPress (SEO-optimized website & donations setup)
• Figma (UI/UX & design system)
• Adobe Creative Suite (branding & marketing assets)
• Canva (awareness & social templates)
• Google Workspace (collaboration & communication)

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Deliverables & Timeline

• Bhoori Foundation Website

  1. Brand identity & logo system
  2. Brand guidelines & stationery
  3. Awareness merchandise (T-shirts, accessories, kits)
  4. Responsive WordPress website with donation module
  5. SEO setup & optimization
  6. Digital & print collateral for CSR and donors
  7. Social media branding templates
  8. Strategy for digital transformation

• Timeline: 300hrs