Blueberry Cafe & Residency – Digital Transformation & Brand Identity

Introduction

Blueberry Cafe & Residency is more than just a café — it’s a lifestyle destination that blends delicious food, modern design, and boutique hospitality. Known for its cozy ambiance and customer-first service, Blueberry has built a strong community around great taste and warm experiences.

To elevate its presence, PURPUL DIGITAL partnered with Blueberry Cafe & Residency to craft a new brand identity and guidelines, digital assets, merchandise, website, and marketing materials. The goal was to capture the charm of Blueberry while ensuring it had a consistent, professional, and scalable digital footprint.

What Purpul Delivered

• Brand Identity & Guidelines – A refreshed, modern, and vibrant design system that reflects Blueberry’s personality.
• Website Development – A responsive and SEO-optimized WordPress website highlighting the café menu, stay options, and events.
• Accessories & Merchandise – Branded merchandise (mugs, T-shirts, stationery, packaging) that enhances customer recall and loyalty.
• Marketing Collateral – Digital-ready creatives and print designs for menus, flyers, posters, and promotional campaigns.
• Digital Transformation – Social media branding templates, performance-driven digital marketing strategy, and improved online discoverability.

Impact

With PURPUL DIGITAL’s work, Blueberry Cafe & Residency now enjoys a cohesive identity both online and offline. The new website allows customers to easily explore offerings, make reservations, and stay updated. Branded merchandise and accessories extend the cafe’s identity into everyday life, strengthening its community-driven approach.

This digital-first transformation ensures Blueberry Cafe is positioned as a modern, memorable, and customer-focused hospitality brand.

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Built with

• WordPress (website & SEO)
• Figma (UI/UX & brand guidelines)
• Adobe Creative Suite (branding & print design)
• Canva (social media templates)
• Google Workspace (digital setup & collaboration)

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Deliverables & Timeline

• Blueberry Cafe Website

  1. New brand identity & logo system
  2. Brand guidelines & design assets
  3. Accessories & merchandise (mugs, T-shirts, packaging, stationery)
  4. Responsive WordPress website
  5. SEO setup & optimization
  6. Marketing collateral (menus, posters, flyers)
  7. Social media branding & templates
  8. Digital transformation strategy

• Timeline: 300hrs